As 2022 is coming to a close, numerous companies have risen to social media stardom over the years thanks to brilliant digital marketing tactics that help them establish their brand’s credibility and grow closer to their fanbases and communities.
Let’s look at four of the most successful trends in 2022.
1. Advanced-Data Warehousing Practices
For those unaware, data warehousing and storing refer to a system that stores and continuously logs information from a company’s operational database. The logged data may then be examined over a certain period of time to allow team leaders and research departments to make the right choices regarding their upcoming marketing initiatives or delineate methods to increase their products or services’ overall economic viability.
Businesses can lower the possibility of human error skewing data collection procedures by investing in sophisticated data warehousing software such as SQL tools. Furthermore, these tools make it simpler for top executives to set wiser marketing-related agendas in the never-ending struggle to set their company’s products and services apart from the competition, improving overall sales and profits.
Also read: Best Email Marketing Strategies To Follow
2. High-Quality Long-Form Content
Written content via blog posts or informational articles has become a popular medium in which businesses can rank higher on internet SERPs (search engine results pages) whilst promoting their own products and services. Additionally, companies create their own in- house content in order to increase engagement with their customer base and brand credibility.
Although the content has to be of high value and written professionally, what matters most about it is the way in which it is structured, and the keywords utilized in its composition.
Thus, when drafting any form of content writing, extensive keyword and competition research should be done to analyze what others in the industry are doing effectively. Once incorporated, this additional research process can truly pay off in higher SERP rankings – which inevitably leads to more website traffic.
3. Influencer Marketing
Known as the digital marketing practice of using a popular figure’s image to promote and advertise a product or service, influencer marketing has become one of the most profitable marketing avenues in recent times. It’s no surprise considering the consumers of today will eat up anything their favorite chef, makeup artist, professional athlete, or movie star gets paid to promote.
Aside from the obvious consumer appeal it generates, the purpose of influencer marketing is two-fold:
- Promotes trust: One of the main tasks influencers have is to specifically promote products and services that they feel can serve an important purpose in their own lives (or the paycheck is too big to turn down). If it’s the former, their fanbase is bound to trust their favorite influencer’s advice and purchase the product or
- New audiences: Influencers tend to have loyal audiences who will follow their advice to a tee, whether that be on what products to use to improve their skin, a restaurant spot recommendation, or a clothing line suggestion. Thus, by associating with influencers, you’re bringing in whole new audiences to your
4. Extensive Omnichannel Support
Omnichannel marketing is a strategy that adheres to the concept of digital advertising, which is the use of various online platforms for advertising, consumer engagement, and efficient customer service.
Customer service is mostly associated with chatbots, live customer support, and attentive response teams. Thanks to dedicated community managers, social media has also become a tool in which businesses build loyal communities on platforms such as Twitter, Instagram, and Facebook.
Staying Ahead of the Curve in 2023
From advanced data warehousing practices to extensive omnichannel support, brands have effectively employed numerous winning digital marketing strategies in 2022. With the year coming to a close, staying ahead of the curve and finding new trends becomes paramount to gain distance from the competition.