This article is about how to set up Facebook ads for a newbie with no experience. First, you need an ad account. To create it, log into your personal Facebook profile and open this link. Click the create account button once you do that.

How to Set Up Facebook Ads- Create Account Button

Enter your company name, your name, and email address, as well as company information: country, currency, time zone. If you want to hire a social media marketing agency to run your Facebook marketing campaigns effectively, you can check out Facebook Bournemouth.

You can create an ad campaign in the new account. To do this, open the ad manager and click one of the buttons:

How to Set Up Facebook Ads – Campaign Creation Button

The first step is to select a target from the list:

Promotion Goal

It’s important that you have a clear vision of why advertise on Facebook. Brainstorm this topic ahead of time.

In general, the most popular goals are:

Generation of leads

 To achieve this, you create ads with a lead form, with which you request contact information from interested users while they scroll through the news feed;

Coverage

 With this goal, you can promote your product / service to a colder audience. For example, show advertisements to those who have visited your site or audiences with certain characteristics;

Also read: How To Send a Message on Facebook To Multiple Friends

Traffic

This type of goal is relevant if you want to attract your target audience to external resources, for example, websites and applications.

Conversions

If your goal is not just traffic, but targeted actions (calls / requests) on the landing page, conversions are for you.

 Let’s go back to the setup. Let’s say you want to increase engagement with a post. Select “Engagement” and then “Interaction with the publication” (1).

Give your campaign a unique name if needed (2).

Engagement Type and Campaign Name

Campaign settings

Indicate if your ad is related to issues of public interest, elections or politics. This is due to Facebook’s anti-discrimination policy. Just leave this option unchecked.

In the “Campaign data” section, you can specify the cost limit for the campaign, upon reaching which the ad will stop showing. If you are setting the campaign duration and want to use the budget for its entire duration, this parameter is not needed.

Budget and Schedule

There are two types of budget – “Daily budget” and “Lifetime budget”.

Set a small amount initially. The first setbacks will teach you the nuances of the platform. As you gain experience with Facebook advertising, gradually increase your budget.

Set dates for the launch and end of the campaign. You have 2 options – continuous delivery or with specific start and end dates.

Campaign settings

Indicate if your ad is related to issues of public interest, elections or politics. This is due to Facebook’s anti-discrimination policy. Just leave this option unchecked.

In the “Campaign data” section, you can specify the cost limit for the campaign, upon reaching which the ad will stop showing. If you are setting the campaign duration and want to use the budget for its entire duration, this parameter is not needed.

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