This is the 21st century and the era of digitization is here. Companies are increasingly going digital and trying to make the most of the technologies available today. Moreover, they are also using the online space to market their brand. You may have seen ads on your Spectrum Silver package, or an ad pop up while watching a movie online.
One of the best ways to advertise on the internet is with the help of rich media ads. They consist of interactive elements that include images, videos, and animations. A small proportion of text also accompanies them. These ads are dynamic, contrary to the static standard ads, and allow users to have a seamless customer experience.
Go through the following passages to know more about rich media ads.
How Are They Different from Other Ads?
Other advertising formats do not offer the same value proposition that rich media ads do. Some of them are as follows:
- The visuals are dynamic in contrast to standard ads that display static images.
- Customers can interact with rich media ads. This feature allows customers to have a seamless experience. This also has a positive impact on buying preferences of users.
- Rich media ads can be in a “game” format as well.
- Businesses can track how rich media ads are performing with the help of analytical tools. They can gain access to stats such as interaction rate, views, mutes, and closes, etc. Following this, they can take remedial steps to increase customer engagement with the brand.
There are many types of rich media ads and are available in a variety of formats. Each of them come with their unique benefits, some of which are discussed below:
Better User Experience
Rich media ads provide a better user experience to customers as compared to standard ads. This plays an instrumental role in getting higher clickthrough rates. As a result, you can see more leads converting into successful sales. These ads do not seem invasive when users encounter them during a browsing session. At the same time, they are appealing and encourage users to interact with them.
Ability to Measure Performance
It is very important to measure the stats of any advertising or marketing campaign. Advertisers and marketers understand this and use reliable tools to assess the performance of campaigns. Rich media ads provide careful insights into user behavior. They can also be used to record user preferences.
Higher Clickthrough Rate Than Standard Banner Ads
Banner ads are no longer effective today as users find them invasive. Rich ads, on the other hand, seem attractive and user-friendly. Therefore, they succeed in getting a better clickthrough rate. So, if you’re looking forward to making some quick sales, you must use rich media ads!
Also read: Is LinkedIn Good For Personal Branding?
CPM is Cost Per Thousand Impressions. Rich media ads have a better CPM rate compared to standard ads. This means that the company using them will be able to generate more revenue from the ads.
This was all about the benefits of rich media ads. Now, let’s read about their three types.
Digital marketing is quite diverse. Just like other elements of this discipline, rich media ads also have various types. You can use a specific type for your unique requirements where necessary. Keep in mind your business needs and advertise your brand with the help of in-page ads, out-of-page ads, or instream ads. Read about them briefly below.
In-page ads usually appear in the form of banners. You may see them appear randomly on a webpage. At times, they may appear on the sides. The best part about these ads is that they usually disappear once you scroll down. Therefore, they are non-invasive.
Out-of-page ads are not specific to a certain web page. They appear in the form of pop-ups. Most users do not like this type of rich media as it heavily impacts the browsing activity of users. Most companies avoid using such ads as they usually harm the brand image.
In-stream ads, as the name implies, are related to videos streams. They usually appear at the start, middle, or end of a video. The format is also video-based. Good in-stream ads only play for a few seconds and provide useful information to viewers.
These are some of the most important things that you should know about rich media. Now, you must have a better understanding of this form of digital marketing. Use it to create brand awareness, make more sales, or enhance engagement. With them, you can enjoy a better ROI, a growing client base, and a larger market share.