It’s not only enough to be an exquisite artist to make it in the art world. There are thousands of great artists worldwide, but what will make you stand out from the crowd? First, since we’re living in a digital era, online exposure is crucial if you want to build a name for yourself. Everything is done online, so the first step toward success is to put a little effort into getting your art on the Internet. Online exposure will allow people from around the globe to learn more about you as an artist and see your art. It doesn’t matter if you’re a painter, a musician, or a photographer; the best way to get people to know you is to bring your art closer to them.
The best way to get internet attention is to create your website. A serious website will show visitors that you’re serious about your art, and it’s where they can get all the information. Most artists are afraid of creating their websites because they think the process takes a lot of money and time, but that’s far from the truth. Thanks to technology, everyone can have a website for the most affordable price. Even if you don’t have any tech or design experience, the best website builders for artists will enable you to create your unique website from scratch in the easiest way possible. Creating your website is the first step towards promoting your art, so consider making one as soon as possible.
How to Promote Your Art Online?
Once your website is created, it’s time to focus on building your brand online. The competition is tough, but if you work hard and put in an effort, you’ll succeed. If you’re unsure where to start, follow the pieces of advice below, and you’ll learn how to promote your art in the best way possible.
1. Join Social Media
This might sound like the simplest advice, but social media presence is as important as having your professional website. Everyone on this planet uses some social media, so to get more attention, you need to get on social media now. Through the most popular social media, you’ll be able to get brand recognition the fastest way possible. The reality is that social media has become fundamental in how we communicate, and the easiest way to bring your art closest to a wide audience is through them. An extra tip to help you is to take time to communicate with people on social media. Ask them for feedback on your art, and always be pleasant when communicating with them.
2. Do Guest Posts on Other Blogs
Doing guest posts for other sites and blogs will get more traffic to your website and will also bring your art closer to new readers. Find other artists on the Internet, and ask them to do a guest post on their website. Are you wondering what to write in the guest post? Keep things simple; write a short description of who you are and how your passion for art started, maybe upload an image or two, and don’t forget the link to your website. Once you do a guest post, you’ll immediately notice the increased traffic to your site, and more traffic leads to more sales.
3. Join Online Forums
Find the most popular art-related forums on the Internet and join them all. Don’t just join them, but become active members of the community. This is an excellent way to get more people interested in your art and a perfect opportunity to drive traffic to your website. The reality is that most people always look for answers online, so why not you be the one to give them an answer?
4. Always Support Other Artists
Bringing down other artists won’t raise you. Always support your fellow artists because they struggle to make it in the online world. Find other artists’ blogs and websites, and try to leave positive comments on their posts. In those comments, you’ll be able to also add links to your site and get more traffic by being a nice colleague. This is the best free way to get extra online exposure, and not to mention, your fellow artists will be grateful for your interest and attention.
5. Post Regularly on Your Website
Only having a website doesn’t mean that you’ll get instant success. That website must be maintained, and you must regularly post to keep people interested. Remember, quality counts more than quantity, so before posting anything, make sure it’s 100% perfect and attractive for readers. This doesn’t mean you should post once a month because that’s too little. Find an ideal balance to keep your visitors entertained and asking for more.
The Bottom Line
Living in a digital era means you must go digital if you want to succeed. If you’re an artist who wants to promote your art, having a website is the first step toward recognition. Having a website will bring your art closer to a wider audience, and you’ll get an opportunity for your name to be recognized worldwide. If you follow the five ways we discussed, you’ll be able to successfully promote your art online without having to spend a fortune.