Everybody has an opinion about products and services. We have a plethora of beliefs that influence our decision-making about those products and services. But we usually want someone to agree with our decision-making. Finding a like-minded person with marketing charisma and has earned trust in a specific sector of the economy is a plus. The global marketplace is a haven for truthful entrepreneurs. And for entrepreneurs who play with the truth when they market products on the Internet.
Today’s Marketplace Is A Mixed Bag Of Information As Well As Misinformation
NetBaseQuid is one of those 21st-century companies that rely on tech innovation to take companies to the next level. NetBaseQuid is a champ at analyzing and dissecting social media information. NetBase was a top social media analyzer before the company merged with Quid, a key player in text analytics thanks to its AI marketing platform.
The merger produced a company that offers clients tech products, social media help, patent applications, news articles, and information about the key opinion leaders in their industry.
NetBase Quid Cuts through the misinformation and gives clients the foundation for choosing the right key opinion leader. Finding the right opinion leader is a process that examines their credibility, respectability, experience, and knowledge that makes a difference in a particular sector of the economy. Some opinion leaders have all those qualities, but they may lack the ability to influence public opinion because they lack the charisma to reach all consumers.
Age plays a role in choosing an opinion leader. People in their 60s and 70s may have a hard time influencing the Millennial segment of the retail industry. But they play a role in influencing baby boomers and the younger crowd who still believe the old folks are still in the know about products that appeal to them.
Younger opinion leaders like Justine Ezarik, the YouTuber, actress, author, and host, is the perfect Opinion Leader for Millennials. She has more than a million followers and more than a billion YouTube video views.
Why Do Key Opinion Leader Matter?
Most people ask someone else before they make a big purchase or make a huge personal decision. Friends usually serve as opinion leaders when decisions are at hand. We believe our friends will give us the reinforcement needed to make a decision that affects the way we live. And the same thing rings true for the key opinion leaders we believe have our interest at heart on the Internet.
Key Opinion Leaders matter because they adopt new technology, products, and services before they hit the mainstream market. A good example of an opinion leader that influences public opinion in several sectors of the economy is Jeff Bezos.
Mr. Bezos is the influencer behind Amazon and SpaceX. Jeff plans to take a ride in space this year. People around the world would like to do the same thing. Bezos planted that desire in the public’s head. So he is an opinion influencer.
Elon Musk just used his influence to change people’s minds about Bitcoin, the leading cryptocurrency. He slammed Bitcoin for using fossil fuel in the manufacturing process. And his remarks influenced the value of Bitcoin. When he said he’ll send Dogecoin, a cryptocurrency started as a joke between Musk, Jean Simmons, and Snoop Dogg, to the moon, the value of Dogecoin went through the roof.
Key opinion leaders shape the retail landscape. And they cultivate sales and reach consumers thought to be unreachable. Opinion leaders are here to stay, according to NetBaseQuid. They play a vital role in GDP growth, and they play that role by being who they are.